Category Archives: Marketing & Branding

The Impact of Your Purpose Will Revitalize Your Brand

If you’re an independent professional, I imagine you have an “elevator speech” that is the organizing principle of your marketing brand. It consists of one to three sentences that can be delivered in 30 seconds, as if you only had someone’s attention between the lobby and the 5th floor. Even if you never attend a … Continue Reading »

The Power of a Personal Story

Imagine attending a lecture titled “People, Planet and Profit: The New Business Paradigm.” The lecturer has beautiful charts and graphs, describing technical points to get her ideas across. The event is brilliant and informative. Then, fade to black and shift to a different scene where another speaker chooses a similar topic, yet opens with a … Continue Reading »